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Destination You 

The currency of travel is a story. 

✈️✨🧳

Creative Concept, Copywriter, Platform + Creator Strategy, Production, Publishing 

Destination You is a gamified travel experience following creators exploring their passions in international cities. 

 

The twist: their followers dictate their itinerary through real-time polls on IG Stories. All the options are rooted in the creator's passion and local adventure. 


Having their followers vote to guide parts of their itinerary shows people that with Visa’s benefits, you’re less focused on payment worries and all in on experience.

The Succulent Bite
Food in Barcelona

Take off ✈️

Live Polling on Instagram Stories

Nico's followers had full control of his Barcelona itinerary: 

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Trip Recap 📸

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MXMTOON
Music in Mexico City 

Take off ✈️

Live Polling on Instagram Stories

Maia's followers had full control of her Mexico itinerary: 

Trip Recap 📸

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