top of page
Destination You
The currency of travel is a story.
✈️✨🧳
Creative Concept, Copywriter, Platform + Creator Strategy, Production, Publishing
Destination You is a gamified travel experience following creators exploring their passions in international cities.
The twist: their followers dictate their itinerary through real-time polls on IG Stories. All the options are rooted in the creator's passion and local adventure.
Having their followers vote to guide parts of their itinerary shows people that with Visa’s benefits, you’re less focused on payment worries and all in on experience.
The Succulent Bite
Food in Barcelona
Take off ✈️
Live Polling on Instagram Stories
Nico's followers had full control of his Barcelona itinerary:

Trip Recap 📸




MXMTOON
Music in Mexico City
Take off ✈️
Live Polling on Instagram Stories
Maia's followers had full control of her Mexico itinerary:
Trip Recap 📸




bottom of page